How AutoNation Increased Foot Traffic by 25 percent Using Outdoor Digital Signage
How AutoNation Used Outdoor LCD Displays to Drive More Visitors to Their Dealerships and Enhance Customer Engagement
AutoNation, a leader in the automotive retail industry, faced the challenge of attracting more foot traffic to their dealerships amidst growing competition and evolving customer expectations. By integrating outdoor digital signage into their marketing strategy, AutoNation not only elevated brand visibility but also achieved a remarkable 25% increase in foot traffic. The digital signage solution featured high-resolution LCD displays that showcased real-time promotions, featured cars, and interactive content, effectively engaging passing consumers and enticing them to visit the dealership.
Industry Application
Automotive Retail & Dealerships
Featured Products
65 Inch Outdoor Digital Advertising Solutions
43 Inch Dual-Screen Waterproof Outdoor Signage
55 Inch Smart Outdoor Digital Boards
High-Brightness Outdoor LCD Screens
Interactive Outdoor Digital Kiosks
Key Benefits
Increased Foot Traffic: The use of dynamic, eye-catching digital displays boosted dealership visits by 25%.
Enhanced Brand Visibility: Real-time content, promotions, and car features kept AutoNation at the forefront of customers’ minds.
Interactive Customer Engagement: Interactive kiosks and displays allowed customers to browse car models and promotions at their own pace.
Cost-Efficient Advertising: Digital signage reduced the need for traditional print advertising, offering greater flexibility and lower ongoing costs.
Better Customer Experience: The displays provided up-to-date information and promotions, making the shopping experience more seamless and informed.
Solution Technologies
Strategic Location of Outdoor Displays: Placed strategically around the dealership to maximize visibility and engagement.
Real-Time Content Management: Through cloud-based systems, AutoNation could quickly update promotions, featured vehicles, and special events.
Interactive Digital Kiosks: Enabled customers to interact with the signage, get detailed information, and even schedule test drives, enhancing overall engagement.
What Customers Say
"The outdoor digital signage has been a game-changer for us. It’s allowed us to not only boost foot traffic but also improve the overall customer experience. We’ve seen a direct link between our digital displays and the increase in customers walking through the door."
— Marketing Director, AutoNation
"The flexibility of outdoor digital signage is unmatched. We can change the messaging in real-time, which means our promotions are always fresh and relevant to the audience."
— Regional Manager, AutoNation
Ready to Boost Your Foot Traffic?
Transform your customer engagement with our outdoor digital signage solutions. Contact us today for a personalized consultation and start driving more visitors to your business!